First, my apologies for the length of time since my last post. Other parts of my life intervened and stole my time and attention away. And now, having finally come back, I'm going to recommend you go read a new blog post at Kane Consulting "The Social Media Secrets That No One Wants to Tell You". I promise you will see my own secrets in this space later.
Who should go read this (in no particular order):
1) Social media "celebrities" - you know who you are :-)
2) Those interested in understanding how to productively think about social media efforts.
Takeaways:
1) Unless you are already famous or have an established brand, it's a long-term investment. Even then it may take a bit of time. (This is my wording.)
Enough said.
2) Social media does cost money (yes, despite what you may hear, it's true)
I've heard too many folks repeat ad nauseam that social media is free. It's not. If it were truly free I would likely have posted more between August 6th and today. And ROI would be incalculable for reasons not normally cited. (Division by zero anyone?)* What's "free" about social media is storage and distribution and even then, it's not really free. I have a blog post on this topic sitting in the corner, waiting it's turn to be polished. When it's out I'll have an active link here.
3) It builds social equity aka social capital (my words and term)
If you do it well you will build a set of relationships that will, as is well explained by KaneCo, save you time and accelerate opportunities down the road.
Go take a read.
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