Bob McClain has a brief post with a sound bit of advice. Social Media must have a purpose and a plan. It sounds obvious, but how many folks do it that way?
My name is Jonathan Luebbers. I help organizations monetize organizational assets (people, processes, and intellectual property) through a combination of strategy, product management, and market research.» More
In my entry, "How Much Should You Invest in Social Media?" I addressed under what circumstances an organization should and should not invest in social...
Much has been made about the "threat" that social media represents to organizations, especially those who may choose to not jump on the social media...
For nonprofits interested in guidance on the use of social media, the 17th Social Media Breakfast Minneapolis (SMBMSP #17) event held last Friday (July 31,...
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